Zain Is Listening To - Waiting on the world to change by John Mayer

Fair Trade..?
sounds like such a simple concept to understand yet it seems like it is just too difficult to employ in today's competitive world. However in recent years there has been a sharp boom in the ethical market industry (a good reflection on society might i say) and at the forefront of this trend stands a company called People Tree. Yep this is the random knowledge one aquires studying business at uni !
Basically this company works in line with the simple motif of shoots-and-roots i.e. the company shoots out the latest exclusive fashion trends whilst working closely with the roots - the so-called outsourced labour that feeds the globalised economy. The dilemma that rests with outsourcing labour is the shocking working conditions and less than a dollar wage income received. The question raised is that whether some sort of income be it less than a dollar is better than no income at all ? Food for thought homies.
I've actually seen these "sweatshops" first hand back in Pakistan...well atleast i think it was a sweatshop and dude it isnt exactly a pretty sight.
Anywho People Tree works to alleviate poverty in the world's most marginalised communities and i think it's a great initiative AND the clothes aren't half bad either !
Oh and ALSO it was a mere coinkidink BUT an awesome coinkidink NONETEHLLESS...guess who's collaborating with People Tree for the spring/summer collection 2010 ?
THE ONE AND ONLY EMMA WATSON !
score. :D

check it !
http://www.peopletree.co.uk/


peace YO !
ZaiN.